When the UH SBDC returned to working in the office, there was a need for an all-encompassing marketing tool to present to external stakeholders.
Using Adobe InDesign, I combined essential features of the business, such as top services and numbers from the annual impact report into a media kit for digital and print. There were a lot of revisions with this project because of its’ potential impact to the company’s marketing strategy.
While designing the media kit, I prioritized organizing the content and layout design to ensure the key messages were clearly communicated throughout the document. I enjoyed incorporating modern design elements like bold fonts, overlays, and cut-outs. This project, along with the Business Recovery Pamphlet, taught me more about balance and structure in editorial design.
