When the economy reopened after over a year of the pandemic, the marketing team at the SBDC wanted to create an all-in-one digital and print marketing tool to showcase success stories of advisors helping entrepreneurs with business recovery.
Using Adobe InDesign, I created the Business Recovery Pamphlet, combining the most impactful success stories and blog articles written by myself and the rest of the marketing and communications team. I used stock images for each article as a key design feature to tell each client’s story.
A main challenge was manipulating the layout of the content to decrease the amount of white space on the page. I’ve never done such an extensive magazine project, and I enjoyed using visual storytelling to present the business’s impact in the community.
