When the marketing department at UH SBDC was awarded with a grant to support small businesses during the pandemic, our team wanted to strategically use some of the funds to advertise the company’s services in a new way.
I suggested that we begin a Youtube Ad Campaign, and promote specific videos corresponding to our most lucrative services. Using stock footage from Canva and Adobe Stock, I created nine videos advertising services and specialists. The Communications Manager promoted the videos on YouTube Ads as skippable and non-skippable in-stream ads, and they had a massive reach - 7.1k views for the most-viewed video, and 5.7k views for the second within three months. I also created versions of each video sized for IG Stories.
While creating the videos, it was difficult aligning the stock footage with an accurate depiction of the brand, as most of the video actors were a bit younger than the company’s typical clientele. Also, organizing the service highlights in succinct but attractive ways was an interesting task. Overall, I believe the videos were a start to refreshing the company’s brand, and added to growing their online presence, quickly reaching a wide audience.
